NEW LEVEL Branding + Art Direction
Viktoria Gruber grew up in the Hungarian countryside reading fantasy books and historical novels. Her affinity for beautiful dresses, artifacts, architecture and scenery showed early on paired with an overall interest in different cultures from around the world. She pursued a history degree at the university in Budapest (ELTE) with a museum studies specialization. Later she immersed herself in the world of marketing, branding, design, photography and cinematography and has not stopped since.
Viktoria has recently turned her attention to the new type of creative & art direction where branding and creativity are no longer separate but working together in unison to take the art of visual communication for brands to another level.
With a heightened sense of color, textures, lighting and a very distinctive ethereal style she creates and implements creative concepts with a strategic and visionary approach that are not only highly cohesive but can communicate certain feelings and moods. Currently she is honing her directorial skills by working with other creative professionals (photographers, fashion/costume designers, makeup artists…etc.).
Contact
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