Branding & Art Direction
HYPERVISUAL COMMUNICATION OF BRAND IDENTITY
Viktoria Gruber grew up in the Hungarian countryside reading fantasy books and historical novels. Her affinity for beautiful dresses, artifacts, architecture and scenery showed early on paired with an overall interest in different cultures around the world. She pursued a history degree at the university in Budapest (ELTE) with a museum studies specialization. Later she immersed herself in the world of marketing, design, photography and cinematography and has not stopped since.
With a heightened sense of color, textures, lighting and a very distinctive ethereal style she creates and implements creative concepts that are not only highly cohesive but can communicate certain feelings and moods. She creatively weaves together her multidisciplinary knowledge to reach new heights in the visual communication of brands worldwide.
In her free time Viktoria enjoys taking dance classes, playing with colors with paint, hunting for exceptionally beautiful skies and sights and having uplifting conversations with other creatives about business and life…