Viktoria Gruber‘s luminous journey began in the Hungarian countryside, shaped by the magic of fantasy and historical fiction. Early on, her love for beautiful dresses, artifacts, architecture, music, and landscapes harmoniously coexisted with a deep fascination for diverse cultures across the globe.

Venturing into academia, she first pursued a history degree, followed by earning a master’s degree with a focus on branding. Afterwards, she elegantly moved into design, photography, styling, and the language of fragrances to further refine her conceptual artistry.

Today, Viktoria creatively applies her multifaceted knowledge to capture her vision as multisensory experiences, designing immersive Ethereal Storytelling Concepts.

As she turns the page to a new exciting chapter, she has stepped into ethereal modeling, drawing on the grace cultivated through her ongoing dance practice to enter the enchanting world of her concepts.